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Venue
The Westin St. Francis
335 Powell Street
San Francisco, CA 94102
(415) 397-7000
Track: Build Trust
Thursday, June 14, 2012
Regulators and policymakers from the CFPB to Senator Durbin are calling for better financial product disclosures. Hear about these developments and learn how savvy financial firms are designing and deploying their disclosures to foster better consumer choices and to ensure consumers are well informed, and about how regulators can encourage the financial services sector to embed these strategies in their offerings.
Whether your entire business is focused on the underbanked consumer or you are extending your product suite to serve this consumer for the first time, building a brand that connects with consumers is critical. In this session, marketing leaders will share branding strategies for differentiating your product, bringing in and establishing trust with consumers, and maintaining long-term relationships.
Join this session to learn the best way to design, deliver, or identify a great prepaid offering. First, learn what real data shows us about how consumers are actually using prepaid accounts from the latest research of millions of prepaid transactions. Then, combine your new consumer usage insights with a vision for excellence in prepaid. Hear from a panel of industry leaders about how the Compass Guide to Prepaid can help you identify all the important aspects for designing and delivering quality with the consumer in mind.




