Thursday, June 14, 2012

1:45 PM - 2:30 PM
Designer Disclosures: Leading Consumers to Success
David Newville, Senior Policy Analyst, CENTER FOR FINANCIAL SERVICES INNOVATION
José Quiñonez, Executive Director, MISSION ASSET FUND
Madeline Fernandez, Chief Customer Officer, GREEN DOT CORPORATION

Regulators and policymakers from the CFPB to Senator Durbin are calling for better financial product disclosures. Hear about these developments and learn how savvy financial firms are designing and deploying their disclosures to foster better consumer choices and to ensure consumers are well informed, and about how regulators can encourage the financial services sector to embed these strategies in their offerings.

2:40 PM - 3:25 PM
Connecting with the Consumer: Branding Strategies for Building Trust with the Underbanked Consumer
Karen Andres, Director of Research, Insights & Analytics, CFSI
Jim Higgins, Chief Marketing Officer, GRAFICO
Steven Donaldson, Principal, RADIANT BRANDS
Tony Chang, Head of Prepaid Marketing, VISA

Whether your entire business is focused on the underbanked consumer or you are extending your product suite to serve this consumer for the first time, building a brand that connects with consumers is critical. In this session, marketing leaders will share branding strategies for differentiating your product, bringing in and establishing trust with consumers, and maintaining long-term relationships.

4:00 PM - 5:30 PM
Putting the Consumer First: Designing, Delivering, and Identifying Quality in Prepaid
Mick Conlin, SVP, META PAYMENT SYSTEMS
Donna Ortega, Program Manager, Income Impact Area, AARP FOUNDATION
Romy Parzick, Head of Customer Impact Initiatives, NETSPEND
Kirsten Trusko, President, NETWORK BRANDED PREPAID CARD ASSOCIATION
Bob Hunt, Vice President And Director, Payment Cards Center, FEDERAL RESERVE BANK OF PHILADELPHIA
Frank Kaplan, SVP Business Development, NETSPEND CORPORATION
Carol Lee Mitchell, Vice President – Senior Business Leader, MASTERCARD WORLDWIDE
Lisa McFarland, Head of Consumer Prepaid Products, VISA INC.

Join this session to learn the best way to design, deliver, or identify a great prepaid offering. First, learn what real data shows us about how consumers are actually using prepaid accounts from the latest research of millions of prepaid transactions. Then, combine your new consumer usage insights with a vision for excellence in prepaid. Hear from a panel of industry leaders about how the Compass Guide to Prepaid can help you identify all the important aspects for designing and delivering quality with the consumer in mind.