Examine the practices and outcomes of linking credit with transaction and savings products through the lens of innovators in this space. The discussion will explore the cost benefits and efficiencies as well as implementation challenges for the providers. The potential consumer benefits and risks will also be discussed.

With the launch of the Now Banking suite of products and the Ready Advance credit service, Regions Bank has become one of largest banks in the country to offer a dedicated suite of financial products that meet the needs of the underserved consumer. This session will feature a case study on how they researched, piloted, launched, and continue to derive success from these products, including the surprises and challenges faced along the way.

A key ingredient for accessing high quality credit is having a positive credit profile, yet millions of Americans have damaged, thin, or no credit files in the mainstream bureaus. This is particularly challenging for low- and moderate income Americans, for whom a positive credit profile is a vital component of multiple aspects of their lives, including housing and often employment. This session will feature new research on how financial institutions can help consumers they might otherwise turn down to build or rebuild their credit profiles. The research presentation will be followed by a panel discussion of the latest trends in enhanced credit data and analytics as well as the regulatory challenges and opportunities for increasing access to credit for underserved consumers.