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Mobile Avengers

Gamification is coming to mobile banking, and to the 6th Annual Mobile Banking and Commerce Summit. This year’s conference will offer a great overview of how games are being used in financial services and give attendees first-hand experience with mobile gaming as you battle head-to-head with fellow attendees playing Mobile Avengers.

Conference Agenda

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Monday, June 11, 2012

1:30 PM - 2:15 PM

Track: Mobile Banking Lessons and Opportunities View Track

UNDERSTANDING THE MOBILE BANKING USER

Eric Mac Nicoll, Director, Internet and Mobile Business Solutions Engineering, DESJARDINS FINANCIAL GROUP

Kristen Rankin, Group VP, Mobile Channel Manager, SUNTRUST BANKS, INC.

Michael Yurochko, SVP, Mobile Design & Innovation Studios, JP MORGAN CHASE & CO.

This panel will move beyond the business case to address the next steps—deciding on the most relevant mobile banking features, and what matters most to your customer. Hear about:

Using voice of the customer data
Prioritizing features and functions to add to your mobile banking suite
Ways to gather customer feedback to improve the user experience

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