This panel will move beyond the business case to address the next steps—deciding on the most relevant mobile banking features, and what matters most to your customer. Hear about:

• Using voice of the customer data
• Prioritizing features and functions to add to your mobile banking suite
• Ways to gather customer feedback to improve the user experience

To maximize return on the mobile investment, financial institutions must avoid taking a build it and they will come approach and instead engage customers to spur adoption. Financial institutions of all sizes are beating the adoption curve by driving mobile growth through a mix of social media, in-product messaging, special promotions, and traditional marketing, too. This session will explore the strategies and tactics of deploying and marketing mobile banking.

Wells Fargo was one of the first institutions to offer mobile banking services to its corporate customers, having been in market for nearly four years now. Over that time, the bank had added new features, most recently introducing remote deposit capture (RDC)—the first bank to offer this to their wholesale customers; as well as an ACH approval code.

• The process of adding features
• Working with internal partners to build an in-house mobile banking service
• Managing the unique risks associated with corporate mobile banking

Smart device technology has made mobile remote deposit capture (MRDC) one of the most appealing applications to add to the mobile banking suite, and a number of banks have already begun implementing it.

As more banks consider it, what lessons can be learned from so far from initial deployments?   In this session, you’ll hear the latest research about MRDC deployments to date, including:

• The customer desire for MRDC, how is it being used, and who is most likely to use it
• The value proposition from the FI’s perspective, as well as a customer perspective
• How it compares to traditional forms of check deposit