Gamification is coming to mobile banking, and to the 6th Annual Mobile Banking and Commerce Summit. This years conference will offer a great overview of how games are being used in financial services and give attendees first-hand experience with mobile gaming as you battle head-to-head with fellow attendees playing Mobile Avengers.
Track: Mobile Commerce
Monday, June 11, 2012
Social and mobile payment strategies and technologies are converging. Social networks are creating new P2P payment applications, companies using location based advertising (LBA) are beginning to leverage mobile payment strategies and social gamification is providing another application foralternative payments. In this panel we will:
- Explore how companies are leveraging social and mobile payment approaches
- Hear from industry leaders on what is working and what isnt
- Discuss how your company can leverage this convergence
In this session, you'll hear about the state of mobile person to person payments, and then specifically on how one bank has approached opportunities in person to person payments.
Because of technological advances and a proliferation of choice, today's consumers are becoming more savvy and finicky about their everyday purchases. For them, price or the latest craze can often override brand name.
In order to survive, smart businesses must find new ways to drive customer loyalty. This means providing incentives that translate into repeat customers without threatening business viability.
In this presentation, youll hear about loyalty offers and why they're so important in today's mobile world.
Everything from consumer electronics, automotive, health and utilities will benefit from the explosion of data and the proliferation of connected mobile devices now available to the consumer. And its the consumer who will determine how they want to be communicated with, how they make and/or accept payments and how business interacts with them.
Major retailers like Target, Home Depot and Walmart have readied their infrastructure to support smart connected devices that will transform our world. How ready are you? Hear what innovators in retail, financial services and payments are doing to prepare for the tidal wave of connected devices.