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IMPROVED VALUE PROPOSITIONS DRIVE BOTTOM LINE RESULTS

The small business segment remains highly attractive in terms of its potential profitability. Unfortunately, for many banks, the strategies needed to build deep and profitable relationships remain elusive. We will explore how successful banks are enhancing their value propositions for this market, executing new strategies to deliver on those propositions, marketing to the segment in more effective ways, and building real franchise value in the process. We will look at how large banks, community banks,…

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