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Thursday, November 8, 2012

2:45 PM - 3:30 PM
Track: Financing Small Business View Track

LINKING LINE AND SMALL BUSINESS LOAN CENTER: LESSONS LEARNED ALIGNING CREDIT AND MARKETING

Dan Carmichael, Senior Vice President, Business Community Credit Executive, REGIONS BANK
Buck Bierly, President and Founder, MZ BIERLY CONSULTING

Forging a productive partnership between your front-line business bankers and your SBLC starts with providing clear direction about which businesses to target. But building a target profile is only the beginning. In this session you’ll learn how Regions Bank has improved communication and increased approval rates by aligning the messaging and coaching given to bankers.

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