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LINKING LINE AND SMALL BUSINESS LOAN CENTER: LESSONS LEARNED ALIGNING CREDIT AND MARKETING

Forging a productive partnership between your front-line business bankers and your SBLC starts with providing clear direction about which businesses to target. But building a target profile is only the beginning. In this session you’ll learn how Regions Bank has improved communication and increased approval rates by aligning the messaging and coaching given to bankers.…

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