Thursday, November 8, 2012
OPTIMIZING CHANNEL PRODUCTIVITY: MAKING THE ELEPHANT DANCE
Small business customers are the heaviest users and cost drivers of all bank delivery channels - bankers, branches, internet banking, call centers, and more. Learn what small business customers expect from these channels and how two leading small business bankers maximize return and reduce expenses by matching the optimal mix of delivery channels to each customer segment. You will also hear about three proven fixes for the most common customer experience challenges.