PROFESSIONAL PRACTICE: BUILDING A PRODUCTIVE 1ST CLASS BUSINESS BANKING MODEL.

Today, competition in Business Banking challenges us to streamline our organizations and processes, profitably grow our business, and yet deliver the highest quality customer experience.  At ATB Financial - Business and Agriculture we had the added challenge of a long history of an outstanding service culture yet the need for greater sales and the establishment of a sales and service culture. These competing challenges required creative and engaging solutions to undertake this transition, while not turning in an exercise in micro management.  In this session we will share our journey through the implementation of our Professional Practice Strategy, along with the change management and roll out logistics we undertook to engage and deliver.  The results speak for themselves, having and immediate impact on our financial performance.