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Thursday, November 8, 2012

2:00 PM - 2:45 PM
Track: Boosting Internal Productivity View Track

PUTTING YOUR TEAMS IN HYPERDRIVE: TOOLS, TARGETING AND TECHNIQUES THAT ACCELERATE BUSINESS BANKING GROWTH

Campbell Edlund, President, EMI STRATEGIC MARKETING
Christy Schmitt, SVP, RBG Small Business Segment Manager, BANK OF THE WEST

Productivity in sales and service comes down to how effective your front-line teams are at understanding client needs, matching these to your solutions, and exceeding expectations.  But while you can’t take the humans out of the equation, you can provide them with tools, materials, and performance-building techniques that drive measurable results in client acquisition, cross-sell and loyalty.  This panel will provide practical techniques including:

  •  “Teamification” best practices—getting branch, business banker and call center teams to work better together
  • How to build and execute sales campaigns that deliver immediate results and long-term performance gains
  • “Tips on maximizing the ROI in sales tools and training”

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