Wednesday, November 7, 2012
PRE-CONFERENCE WORKSHOP B: SMALL BUSINESS BEHAVIOR: LESSONS FOR GLOBAL BUSINESS STRATEGY
For the last 10 years Glen Senior has worked alongside banks worldwide, helping them position their small business and online strategy to be more effective in achieving their goals. Find out what small business owners search for, their pain points, the gaps, and what they truly value so you can review your business strategy. Glen will share the results of his work in the UK (Lloyds TSB, HSBC Bank, Ulster Bank, Clydesdale Yorkshire Bank), in Australia (National Australia Bank, ANZ), and in New Zealand (ANZ, National Bank, BNZ). Not all tactics have had the same success; which is the most productive to increase your share of the small business market? Topics will include the use of content, in-house training, benchmarking tools, professional alliances, accounting software, working alongside schools, being more mobile, aligning with government and the use and success/failure of social media.