Friday, November 9, 2012
EXPANDING THE SMALL BUSINESS PIE
With increased appetites for small business revenue and little GNP growth in sight, small business leaders face conflicting priorities for their attention and budgets: Which customer and prospect segments to proactively target? Which sales model: channels and sales roles? How increase branch traction? How increase banker sales productivity. How attract new small business households and expand existing relationships? How improve recruiting, hiring, and training? How collaborate with other business lines? How to measure progress? This small business banking executive panel will share insights about their priorities, bandwidth, and efforts to expand share among small businesses.