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TAKING SMALL BUSINESS SALES HIGHER

With yield curves flat and consumer segment revenues under siege, banks are focusing on small business in ways they haven’t in years – targeting revenue growth from businesses + owners + employees. Despite these attractive economics, many banks are under-investing in the segment. What can small business leaders do to take their sales higher, and get their fair share (at least) of capital, budget, 'shelf space' and IT resources? Should the segment be in commercial…

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