Thursday, November 8, 2012
TAKING SMALL BUSINESS SALES HIGHER
With yield curves flat and consumer segment revenues under siege, banks are focusing on small business in ways they haven’t in years – targeting revenue growth from businesses + owners + employees. Despite these attractive economics, many banks are under-investing in the segment. What can small business leaders do to take their sales higher, and get their fair share (at least) of capital, budget, 'shelf space' and IT resources? Should the segment be in commercial or retail? Where should small business leaders focus to accelerate their revenue trajectory and steal profitable share from competitors? This senior retail banking executive panel will share their ‘top of the house’ views on the small business revenue opportunity and what business segment leaders need to do to position their bank for immediate and sustained higher growth.