Thursday, November 8, 2012
A FIVE-POINT AGENDA FOR PROFITABLE GROWTH
New research shows Small Business customers and their profitability to banks in a new light. While the sector is quite profitable overall and is treated homogenously by most banks, this belies tremendous skews in customer- and product-level profitability and disguises important differences in customer needs and preferences. In this session we will share a “five-point agenda”, substantiated by recent primary research, through which most banks could double their profits.