A FIVE-POINT AGENDA FOR PROFITABLE GROWTH

New research shows Small Business customers and their profitability to banks in a new light.  While the sector is quite profitable overall and is treated homogenously by most banks, this belies tremendous skews in customer- and product-level profitability and disguises important differences in customer needs and preferences.  In this session we will share a “five-point agenda”, substantiated by recent primary research, through which most banks could double their profits.