Monday, December 3, 2012

2:45 PM -

Track: Fostering Innovation A. View Track

A CONVERSATION ABOUT SOCIAL MEDIA…

Moderator: Ed Terpening, Senior Consultant, ALTIMETER GROUP

Laura Fink, Vice President Social Media Strategy & Small Business Strategy, AMERICAN EXPRESS OPEN

Jennifer Grazel, Head of Financial Services Category Development, LINKEDIN

Bianca Buckridee, Social Media Operations Manager, JPMORGAN CHASE

Joel Nathanson, Head of Social Media, BANK OF THE WEST

Nathan Bricklin, SVP, Head of Wholesale Social Strategy, WELLS FARGO & COMPANY

-How should we think about developing a strategy for social media?

-How can social media help banks develop better relationships with their customers?

-How does social media fit in our marketing media mix of paid, owned and earned