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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

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Monday, December 3, 2012

2:45 PM -
Track: Fostering Innovation A. View Track

A CONVERSATION ABOUT SOCIAL MEDIA…

Moderator: Ed Terpening, Senior Consultant, ALTIMETER GROUP
Laura Fink, Vice President Social Media Strategy & Small Business Strategy, AMERICAN EXPRESS OPEN
Jennifer Grazel, Head of Financial Services Category Development, LINKEDIN
Bianca Buckridee, Social Media Operations Manager, JPMORGAN CHASE
Joel Nathanson, Head of Social Media, BANK OF THE WEST
Nathan Bricklin, SVP, Head of Wholesale Social Strategy, WELLS FARGO & COMPANY

-How should we think about developing a strategy for social media?

-How can social media help banks develop better relationships with their customers?

-How does social media fit in our marketing media mix of paid, owned and earned 

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