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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

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Tuesday, December 4, 2012

10:45 AM -

KEYNOTE ADDRESS: BECOMING A PURPOSE DRIVEN COMPANY

Rilla Delorier, Executive Vice President and Chief Marketing and Client Experience Officer, SUNTRUST BANKS, INC.

The key strategies you need to focus on to become a purpose driven company are:

  • Internal cultural transformation (who you need to BE)
  • Client experience and community engagement efforts (what you need to DO)
  • Branding strategies (what you should SAY) 

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