The Crowne Plaza
Times Square Manhattan
New York, NY 10019
Monday, December 3, 2012
THE NEW RULES OF BRAND BUILDING
In the financial services industry and beyond there is a fundamentally different mindset, set of capabilities, and marketing strategy required to build great brands. Hear results from a research study conducted by Lippincott that will reveal the changing rules of brand-building and the implications for financial services companies to gain consumer trust and achieve success in the decade to come.