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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

Forward this Session

Forward this Session

THE NEW RULES OF BRAND BUILDING

In the financial services industry and beyond there is a fundamentally different mindset, set of capabilities, and marketing strategy required to build great brands. Hear results from a research study conducted by Lippincott that will reveal the changing rules of brand-building and the implications for financial services companies to gain consumer trust and achieve success in the decade to come.

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