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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

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Monday, December 3, 2012

3:45 PM -
Track: Brand Building View Track

THE NEW RULES OF BRAND BUILDING

Michael D'Esopo, Senior Partner, Director of Brand Strategy, LIPPINCOTT

In the financial services industry and beyond there is a fundamentally different mindset, set of capabilities, and marketing strategy required to build great brands. Hear results from a research study conducted by Lippincott that will reveal the changing rules of brand-building and the implications for financial services companies to gain consumer trust and achieve success in the decade to come.

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