Monday, December 3, 2012

3:45 PM -

Track: Fostering Innovation A. View Track

TAKING GLOBAL BRANDING LOCAL

Nancy Jones, Chief Marketing Officer, ALLIANZ LIFE INSURANCE COMPANY OF NORTH AMERICA

This session will cover how Allianz SE, one of the largest financial service companies in the world, has implemented its global brand strategy and its successful "ONE" campaign. In addition, you'll hear the perspective of how Allianz US entities managed taking a consumer facing global strategy to their local B2B markets.

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