HOW TO REACH THE FASTEST GROWING WEALTH SEGMENT IN AMERICA

There is no denying that the fastest growing wealth segment in America is the mass affluent – those with between $250,000 and $3 million of investible assets. In fact, they hold one-third of all retail investment assets. But these individuals are a rare bunch. Caught between the middle-class and the wealthy, this market is often neglected by FSIs simply because they don’t know how to speak to them. This spells opportunity. According to reports, banks’ and insurance B/Ds’ assets under management shrank to less than 5% of the $14.5 trillion wealth management market from 2009-2010. So how can banks gain market share? We’ll provide actionable details and marketing solutions that will lead to the attraction of new, mass affluent assets.