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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

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Tuesday, December 4, 2012

3:00 PM -
Track: Customer-Centric Strategies View Track

HOW TO REACH THE FASTEST GROWING WEALTH SEGMENT IN AMERICA

Leslie Paladin, SVP and Managing Director, Retail Banking, HNW, INC.
David Hinman, SVP, Retail Banking, FIFTH THIRD BANK CHICAGO
David Sheehan, EVP Marketing - Personal Wealth Management, CITIBANK
Scott Baran, Mass Affluent Segment Director, SOVEREIGN BANK

There is no denying that the fastest growing wealth segment in America is the mass affluent – those with between $250,000 and $3 million of investible assets. In fact, they hold one-third of all retail investment assets. But these individuals are a rare bunch. Caught between the middle-class and the wealthy, this market is often neglected by FSIs simply because they don’t know how to speak to them. This spells opportunity. According to reports, banks’ and insurance B/Ds’ assets under management shrank to less than 5% of the $14.5 trillion wealth management market from 2009-2010. So how can banks gain market share? We’ll provide actionable details and marketing solutions that will lead to the attraction of new, mass affluent assets.

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