Monday, December 3, 2012

4:45 PM -

Track: Brand Building View Track

BUILDING A GLOBAL WEALTH MANAGEMENT BRAND

Mark Fell, Head Strategy, Brand & Marketing, RBC WEALTH MANAGEMENT

Canadian banks are renowned for holistically serving their customers from a position of trust and stability. Learn how Royal Bank of Canada is capitalizing on its position to globalize its Wealth Management business. The session covers:

Macro-strategic tactics
Frameworks to guide advertising and marketing
Challenges faced during the global transformation

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