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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

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Tuesday, December 4, 2012

2:00 PM -
Track: Customer-Centric Strategies View Track

STATE OF THE ART MARKETING ANALYTICS & ROI

Dan Marks, Chief Marketing Officer, FIRST TENNESSEE BANK

Dan transformed the marketing group at FTB with a focus on Customer Insight and Marketing ROI. He has been asked to speak about analytical driven marketing across North America, Europe, and Asia. He will provide an overview of the state of the art and provide practical case studies. The material will be ideal for someone less familiar with analytical-driven marketing but even advanced practitioners may fi nd the approach and examples helpful. Dan’s style is very interactive so be sure to bring your questions and be prepared to be challenged.

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