The Crowne Plaza
Times Square Manhattan
New York, NY 10019
Monday, December 3, 2012
USING SPORTS SPONSORSHIP TO INCREASE BRAND VALUE
With the recent controversial 7 year Manchester United shirt sponsorship by Chevrolet for reportedly $40 million per year, corporate sports sponsorship is now the worldwide brand building rage and sponsorship prices have sky rocketed. In this session we'll examine how these deals are justified from a return on investment perspective. We will explore real life sponsorship deals and how the sponsorships can increase brand value.