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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

Forward this Session

Forward this Session

USING SPORTS SPONSORSHIP TO INCREASE BRAND VALUE

With the recent controversial 7 year Manchester United shirt sponsorship by Chevrolet for reportedly $40 million per year, corporate sports sponsorship is now the worldwide brand building rage and sponsorship prices have sky rocketed. In this session we'll examine how these deals are justified from a return on investment perspective. We will explore real life sponsorship deals and how the sponsorships can increase brand value.…

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