The Crowne Plaza
Times Square Manhattan
New York, NY 10019
Track: Fostering Innovation A.
Monday, December 3, 2012
-How should we think about developing a strategy for social media?
-How can social media help banks develop better relationships with their customers?
-How does social media fit in our marketing media mix of paid, owned and earned
This session will cover how Allianz SE, one of the largest financial service companies in the world, has implemented its global brand strategy and its successful "ONE" campaign. In addition, you'll hear the perspective of how Allianz US entities managed taking a consumer facing global strategy to their local B2B markets.
The customer controls your brand on social media. How can you utilize this information to reinvent banking going forward?