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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

Monday, December 3, 2012

2:45 PM -
A Conversation About Social Media…
Moderator: Ed Terpening, Senior Consultant, ALTIMETER GROUP
Laura Fink, Vice President Social Media Strategy & Small Business Strategy, AMERICAN EXPRESS OPEN
Jennifer Grazel, Head of Financial Services Category Development, LINKEDIN
Bianca Buckridee, Social Media Operations Manager, JPMORGAN CHASE
Joel Nathanson, Head of Social Media, BANK OF THE WEST
Nathan Bricklin, SVP, Head of Wholesale Social Strategy, WELLS FARGO & COMPANY

-How should we think about developing a strategy for social media?

-How can social media help banks develop better relationships with their customers?

-How does social media fit in our marketing media mix of paid, owned and earned…

3:45 PM -
Taking Global Branding Local
Nancy Jones, Chief Marketing Officer, ALLIANZ LIFE INSURANCE COMPANY OF NORTH AMERICA

This session will cover how Allianz SE, one of the largest financial service companies in the world, has implemented its global brand strategy and its successful "ONE" campaign. In addition, you'll hear the perspective of how Allianz US entities managed taking a consumer facing global strategy to their local B2B markets.

4:45 PM -
Scalable Intimacy in a Social World: Bringing Banking Back To Our Core
Frank Eliason, Senior Vice President of Social Media, CITI

The customer controls your brand on social media. How can you utilize this information to reinvent banking going forward?