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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

Track: Brand Building

Monday, December 3, 2012

2:45 PM -
Using Sports Sponsorship to Increase Brand Value
Nicole Boivin, Senior Vice President & Chief Branding & Communications Officer, MANULIFE
Elise Neils, Managing Director for the U.S., BRAND FINANCE

With the recent controversial 7 year Manchester United shirt sponsorship by Chevrolet for reportedly $40 million per year, corporate sports sponsorship is now the worldwide brand building rage and sponsorship prices have sky rocketed. In this session we'll examine how these deals are justified from a return on investment perspective. We will explore real life sponsorship deals and how the sponsorships can increase brand value.…

3:45 PM -
The New Rules of Brand Building
Michael D'Esopo, Senior Partner, Director of Brand Strategy, LIPPINCOTT

In the financial services industry and beyond there is a fundamentally different mindset, set of capabilities, and marketing strategy required to build great brands. Hear results from a research study conducted by Lippincott that will reveal the changing rules of brand-building and the implications for financial services companies to gain consumer trust and achieve success in the decade to come.

4:45 PM -
Building a Global Wealth Management Brand
Mark Fell, Head Strategy, Brand & Marketing, RBC WEALTH MANAGEMENT

Canadian banks are renowned for holistically serving their customers from a position of trust and stability. Learn how Royal Bank of Canada is capitalizing on its position to globalize its Wealth Management business. The session covers: • Macro-strategic tactics • Frameworks to guide advertising and marketing • Challenges faced during the global transformation