The Crowne Plaza
Times Square Manhattan
New York, NY 10019
Track: Brand Building
Monday, December 3, 2012
With the recent controversial 7 year Manchester United shirt sponsorship by Chevrolet for reportedly $40 million per year, corporate sports sponsorship is now the worldwide brand building rage and sponsorship prices have sky rocketed. In this session we'll examine how these deals are justified from a return on investment perspective. We will explore real life sponsorship deals and how the sponsorships can increase brand value.
In the financial services industry and beyond there is a fundamentally different mindset, set of capabilities, and marketing strategy required to build great brands. Hear results from a research study conducted by Lippincott that will reveal the changing rules of brand-building and the implications for financial services companies to gain consumer trust and achieve success in the decade to come.
Canadian banks are renowned for holistically serving their customers from a position of trust and stability. Learn how Royal Bank of Canada is capitalizing on its position to globalize its Wealth Management business. The session covers: Macro-strategic tactics Frameworks to guide advertising and marketing Challenges faced during the global transformation