The Crowne Plaza
Times Square Manhattan
New York, NY 10019
Monday, December 3, 2012
PRE-CONFERENCE WORKSHOP: IMPROVING ATTACHMENT TO YOUR BRAND THROUGH CHANNEL MIGRATION
Many customers transact in a branch but prefer to use self-service channels. Previous attempts to migrate customers have come at a high cost to customer engagement, but this doesn’t have to be the case. Migrating transactions by supporting customer preferences not only lowers cost to serve but also can increase engagement with the brand.
*The workshop is an additional fee of $99.