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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

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Monday, December 3, 2012

11:15 AM - 12:30 PM

PRE-CONFERENCE WORKSHOP: IMPROVING ATTACHMENT TO YOUR BRAND THROUGH CHANNEL MIGRATION

Mike Papirio, Senior Client Service Manager, GALLUP
Sean Williams, PhD., Senior Consultant, GALLUP

Many customers transact in a branch but prefer to use self-service channels.  Previous attempts to migrate customers have come at a high cost to customer engagement, but this doesn’t have to be the case. Migrating transactions by supporting customer preferences not only lowers cost to serve but also can increase engagement with the brand.

*The workshop is an additional fee of $99.

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