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Venue


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

Forward this Session

Forward this Session

PRE-CONFERENCE WORKSHOP: IMPROVING ATTACHMENT TO YOUR BRAND THROUGH CHANNEL MIGRATION

Many customers transact in a branch but prefer to use self-service channels. Previous attempts to migrate customers have come at a high cost to customer engagement, but this doesn’t have to be the case. Migrating transactions by supporting customer preferences not only lowers cost to serve but also can increase engagement with the brand.

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