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Letter from the Chairmen

"Margins are pinched, loan demand has yet to recover, consumers and regulators are pushing back on all kinds of fees – in some ways, it seems as though nothing has changed over the last 12 months." Read more...


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Wednesday, March 13, 2013

2:00PM - 3:30 PM

PRE-CONFERENCE WORKSHOP B: MARKETING IN THE "NEW NORMAL"

Stephen Drees, Managing Principal, Industry Strategy Group, ACXIOM CORPORATION
Marc Trudeau, VP, Financial Services Strategy, ACXIOM CORPORATION

Marketing in the "New Normal" requires different skills and resource alignments to meet the needs and expectations of today's connected consumer.  Join Acxiom for a look at how financial organizations are meeting this challenge head-on by re-thinking everything they do. When each contact matters, it is incumbent on organizations exceed the expectations of their customers and deliver on the brand promise of their organization.  In this interactive workshop, participants will learn:
1. What it takes to build a world-class marketing data and analytics capability using a blend of partners and home grown resources.
2. How to produce continuous improvement in marketing ROI using channels that are unfamiliar territory for traditional marketing efforts.

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