Wednesday, March 13, 2013
PRE-CONFERENCE WORKSHOP B: MARKETING IN THE "NEW NORMAL"
Marketing in the "New Normal" requires different skills and resource alignments to meet the needs and expectations of today's connected consumer. Join Acxiom for a look at how financial organizations are meeting this challenge head-on by re-thinking everything they do. When each contact matters, it is incumbent on organizations exceed the expectations of their customers and deliver on the brand promise of their organization. In this interactive workshop, participants will learn:
1. What it takes to build a world-class marketing data and analytics capability using a blend of partners and home grown resources.
2. How to produce continuous improvement in marketing ROI using channels that are unfamiliar territory for traditional marketing efforts.