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Thursday, March 14, 2013

4:00 PM - 4:45 PM
Track: Innovations in Banking View Track

TRENDS AND BEST PRACTICES FOR MOBILE BANKING

Moderator: Mary Monahan, Executive Vice President and Research Director, Mobile, JAVELIN STRATEGY & RESEARCH
Niti Badarinath, SVP, Head of Digital Strategy & Mobile Banking, U.S. BANK
Neff Hudson, AVP for Emerging Channels, USAA
Armin Ajami, VP, Senior Product Manager, Digital Channels, WELLS FARGO

Mobile banking is on the rise, now used by one of every three consumers.  Seismic shifts are occurring in the mobile banking offerings of financial institutions, as they build out and expand mobile money movement capabilities. But many top FIs fail to provide certain critical capabilities that their customers desire.  This session will analyze and compare the mobile banking services of the leading 25 U.S. retail financial institutions by deposit size to identify trends and best practices for mobile banking. Three key functionalities in leading offerings are identified by Javelin as areas of special focus. The session also looks at consumer activity data to explore how consumers are fundamentally altering their mobile financial behavior over time.

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