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Letter from the Chairmen

"Margins are pinched, loan demand has yet to recover, consumers and regulators are pushing back on all kinds of fees – in some ways, it seems as though nothing has changed over the last 12 months." Read more...


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Thursday, March 14, 2013

4:00 PM - 4:45 PM
Track: Analytics in Action View Track

DELIVERING A CUSTOMIZED CUSTOMER EXPERIENCE

Peter Constant, Head of One to One Marketing, RBS CITIZENS FINANCIAL GROUP
Glenn Hudock, Managing Director, Financial Markets, ACXIOM

In the New Normal marketing environment, banking executives must leverage every opportunity to deliver a great customer experience. Leading edge firms are taking advantage of data and analytics to provide personalized customer interactions through every inbound channel.  This presentation will demonstrate how banks are using real time decisioning to better engage customers, leading to lower attrition, higher customer satisfaction and increase profitability.

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