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Letter from the Chairmen
"Margins are pinched, loan demand has yet to recover, consumers and regulators are pushing back on all kinds of fees – in some ways, it seems as though nothing has changed over the last 12 months." Read more...
Conference Agenda
Thursday, March 14, 2013
HUMANIZING YOUR WEBSITE: HOW FIRST NIAGARA BANK DROVE 30% MORE CUSTOMERS ONLINE
First Niagara Bank had not refreshed their digital experience for four years. The website was viewed as a single channel with no connections to other digital channels (digital marketing or online banking), the branch or ATM channels. With the acquisition and planned integration of 200 HSBC branches, a superior web banking experience was imperative to retain those new customers. First Niagara’s existing site simply did not deliver on the bank’s highly personal, in-person brand. A complete site redesign was in order. In this session, you will learn how First Niagara humanized their site with a single navigation schema, life stage personas, targeted content integrated to local markets, and everyday language. And it was created in under six months!