Wednesday, March 13, 2013
KEYNOTE ADDRESS: PODIUM ROCK
Podium Rock is a theatrical rock show that challenges the way business thinks about their brand and employee culture. Part theatre, part rock concert, part business insights briefing – and all inspiration – Podium Rock uses the real world of human engagement and popular culture to challenge business with a new methodology for innovation, growth and engagement.
Originally created by Hammond for customers of the major Australian bank, Westpac, Podium Rock has been seen by 10,000 businesses in Australia over the last four years. The production collides the worlds of theatre, business presentation and rock, by mixing live music with the latest in emerging media content, the best in pop culture and analysis of the world’s top brands.
This emotional roller coaster will have you cheering, sobbing and challenging your current thinking. It will leave you with a sense of hope and a practical methodology that has worked in changing the fortunes of hundreds of businesses.
Podium Rock will be followed by a case study of how one leading Australian Bank used this groundbreaking material to change the game for its business customers. From 2008, Westpac Bank presented Podium Rock to over 10,000 of its small business customers as a evening of inspiration, designed to help its customers build business which stand for something, instead of just selling something. We will share the extraordinary results of this program in a short presentation with some Q&A.