INDUSTRY INNOVATION SESSION- OMNICHANNEL BANKING – THE NEXT EVOLUTION OF MULTICHANNEL STRATEGY

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For years, financial services firms have managed multi-channel distribution environments and focused on cost reduction.  But today – with both consumer technology and customer demand evolving at unprecedented speed – “business-as-usual” isn’t good enough.  Social, mobile, digital and visual communication channels are merging into an integrated delivery model: Omnichannel. This market trend is transforming the way consumers interact with each other and with banks serving them.  During this luncheon panel, Cisco will both share insights from a global study of consumer expectations and facilitate a discussion with banking panelists dealing with an omnichannel world.  Topics will include discussion and debate of technology solutions that enable banks to serve customers seamlessly, strategies for keeping pace with expectations in an omnichannel world, and winning strategies for banks recognizing omnichannel banking as a competitive differentiator.