Thursday, March 14, 2013
TURNING POINT IN MULTI-CHANNEL DISTRIBUTION
At a time of profound pressure on banking economics and the inexorable movement of customers to virtual channels, retail banks are re-thinking multi-channel distribution for the unfolding new era of competition. This panel discussion will present recent findings from national consumer research, including changing channel preferences. Senior bankers will discuss the customer decision process that drives multi-channel sales, emerging banking innovations and skills, and key recommendations for 2013-2014.