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Letter from the Chairmen

"Margins are pinched, loan demand has yet to recover, consumers and regulators are pushing back on all kinds of fees – in some ways, it seems as though nothing has changed over the last 12 months." Read more...


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Thursday, March 14, 2013

2:15 PM - 3:00 PM
Track: Tech Trends View Track

HOW TO DESIGN USER-FRIENDLY TABLET APPS

Penny Crosman, Editor in Chief, BANK TECHNOLOGY NEWS
Andy Hernandez, Executive Vice President, Director ATM & Online Channels, BBVA COMPASS
Neff Hudson, AVP for Emerging Channels, USAA
Jeff Dennes, SVP Chief Digital Officer, HUNTINGTON NATIONAL BANK
Megan Minich, Head of Product Development and Channel Delivery, SILICON VALLEY BANK

It goes almost without saying that for banks to engage with and win over the growing ranks of tablet users, they're going to have to provide sophisticated, useful and easily navigated apps for iPads, Surface tablets and others. Repurposing of a smartphone app won't cut it. Thoughtful design choices, attractive layouts and smart use of built-in features of touchscreen devices will be critical. In this session, leaders overseeing some of the most cutting-edge tablet banking apps will share how they develop programs for tablets.

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