People have been talking about 1:1 marketing forever. Today, “big data”, “connecting online and offline”, and “data-driven analytics” dominate the headlines, yet the fundamentals are still the same. At the core, it is about relevance, and that’s when you make money. Join us as we share Bank of America’s relevance story and how they are using data and analytics to begin realizing the promise of 1:1. See their approach, understand the challenges establishing the baseline, and see the real opportunities they uncovered along with how they are driving towards optimizing each and every customer interaction across channels and products.