KEYNOTE ADDRESS: BUILDING FINANCIAL WELLNESS ONE SMARTPHONE AT A TIME

The growth of plastic payments disconnected us from our finances and fostered dangerous behaviors. However, the evolution towards mobile can not only reconnect us to our money, but can drive simple changes in behaviors that support long term financial wellness. This keynote will focus on how a mobile, intelligent financial assistant can improve the financial health of end-users, including the underserved, and help them make smarter financial decisions by tying together five key elements: Immediacy of Mobile, Power of Insight, Value of Social, Role of Incentives, and Changing Behaviors.