NEW DIMENSIONS: CREDIT CARDS AND THE UNDERSERVED CONSUMER

Can innovative, new credit cards reach a broader market and help underserved consumers avoid high interest, short-term credit products? In this session, attendees will hear from credit card providers that focus on relationships with consumers who have subprime credit or a thin/no file credit profile. Panelists will share tools and features designed to help customers succeed while building credit. Explore recent research done on low- and middle-income families who rely on credit, and how product impact is measured and evaluated.