100 Chopin Plaza
Miami, FL 33131
Thursday, June 6, 2013
INDUSTRY INNOVATION SESSION LUNCHEON: THE UNDERBANKED CONSUMER YOU DON’T KNOW
Are all Underbanked consumers and households the same? Do they all have the same needs? Dramatic social, cultural and demographic seismic shifts are occurring and changing the face of the underbanked market. Financial service providers need to understand the emerging underbanked consumer if they are going to effectively identify, sell, and service these consumers. During this session, Acxiom will demonstrate how data quality and analytics, marketing science and technology can enable you to distinguish the nuances of different underbanked segments so your organization can win in this large and growing market.